Lights, Camera, Action: Hollywood Sign Facelift is Complete

by Yvette Betancourt

Completion of the revamped Hollywood sign is complete after nine weeks of work.  Workers removed all the existing paint from the sign.  Then the sign got a fresh coat of primer and two coats of white lacquer. Just in time for Hollywood sign's 90th birthday! Talk about refreshing up for the milestone celebration. This facelift cost $175,000 with $145,000 worth of paint by Sherman-Williams.  

Sherman Oaks' New Ralphs Fresh Fare to Open in 2013

by Yvette Betancourt

3D Rendering of Ralphs Fresh Fare with height dimensions.

When Ralphs (on the corner of Hazeltine Ave and Ventura Blvd) placed their banner of closing, I was shocked.  Ralphs was in the perfect location for my daily route when I picked up my son from preschool in the afternoons.  Not to mention the last minute trip to the grocery store for a last-mintue dinner meal.  

When the construction fence came up and a big 3D rendering of a Ralphs Fresh Fare, I got excited.  A new grocery store with more space and more parking. If the final construction mirrors the rendering, the new store will bring a new fresh perspective to the boulevard.  How? The addition of the trees to provide a main street feel and the wide walkways to increase pedestrian foot traffic, especially for the new mixed used construction near Taco Bell.   

Sherman Oaks Ralphs Fresh Fare will be the largest Ralphs to be constructed.  The development has described the project as a Fresh Fare with 65,600 square feet and two levels of parking for 316 spaces.  

Moorpark Street will be the entrance to the first level and Ventura will be the entrance to the second level. In addition, there will be 4,000 square feet of ground floor shops along Ventura Blvd.  

Source: shermanoaks.patch.com

Coming Soon: LA FITNESS and FRESH & EASY

Tomorrow is the Grand Opening for Fresh & Easy Express in Encino.  Stop by and check out the new addition on Ventura Blvd.

Currently under construction, LA Fitness on Sepulveda that will be opening a two story gym with amenities that include:

• Personal Trainers
• Spa
• Sauna
• Pool 
• Racquet Ballcourt
• Basketball Courts
• Kids Club
• Group Fitness
• Juice Bar

I'm looking forward to both additions to the area.